Naturally awaken better sleep | Nutrilite Sleep Support
What's better than waking up perfectly rested with the sun shining on your face? Not a lot. You're calm, focused and ready to take on whatever the day throws your way.
That's the feeling that we wanted to embody in each piece we created for this campaign.
CW: Hannah Fischer | CD: Taylor Schmisek, Monique Thomas | Role on project: Ideation, art direction, storyboarding, lead creative on set
These deliverables needed to work across all markets with limited regionalization, so we were challenged to create videos that communicated how the product helps you fall asleep, stay asleep and wake up rested without relying on people to help us tell the story. We turned to light and shadow to act as the main character and guide us through the narrative.
