It's about the hours of living //
By the end of 2017, every truck had to be equipped with electronic logging devices to track hours of service. To convince fleets that choosing a full service partner like PeopleNet makes the most of that, we introduced a more emotional approach that focuses on the people affected by the mandate, not just the technical specs.
CW: Ian Simpson
See the big picture //
75% of accidents involving semi trucks are not the fault of the truck driver. PeopleNet's Video Intelligence system gives fleets the tools to know everything that happened during an incident to keep their drivers and their driver's jobs safe. This campaign was all about awareness, so we went with a harder hitting product-driven campaign.
