End of the Weld: MicroCNX Product Launch
To promote CPC's launch of their revolutionary, tube welding-ending MicroCNX connector we created a phased campaign that ranged from landing pages and digital to video and sample kits. To get the futuristic macro product shots we used lasers and a high-speed robotic camera arm, so as you can imagine, basically the highlight of my career so far.
CW: Hannah Fischer | ACD: Shane Maland, Monique Thomas | CD: Dain Larson
Role on project: Art direction, design & production
Cell & Gene Therapy
We created a digital campaign & webpage to position CPC as leaders in the CGT space and educate customers where their products can be used in these processes. Use of the connector DNA helix quickly spread throughout the company.
CW: Krysta Rzeszutek | CD: Dain Larson
Role on project: Ideation, art direction & design