Level Up | 3M Car Wrap Film
The ask? Simple. Announce 8 new colors of 3M's best-in-class car wrap film.
Our solution: Use the kinetic energy of car racing games and their endless customization options to show that your wrap game just got leveled up.
We worked alongside 3M and XIX3D to create 3D imagery and a video to be used across social channels and print materials. For the video, a course mapped out in the 3D environment gave us full control to fly through and seamlessly transition from color to color.
CW: Hannah Fischer | Role on project: Ideation, art direction, design, video direction
