Create Without Compromise | 3M Architectural Finishes
When an architect or interior designer has a creative vision for a space, there are countless obstacles that they can face in order to bring that vision to life. Whether it be cost, time constraints, or just overall feasibility, 3M's architectural finishes can help them achieve the look they want without having to cut corners elsewhere.
We wove the journey the designer takes when creating a space from inspiration to selection and execution throughout the 16 pages of the web experience.
To visually support this story alongside owned imagery from 3M, we executed two photoshoots - one including moodboard-style flat lay imagery and artistically-styled product imagery - and one showing the experience of the architects and designers using the product to bring their vision to life.
CW: Hannah Fischer | Role on project: Ideation, art direction, web design
