3M came to us looking to update their architectural markets web experience to appeal to their highly visually-driven audience of architects and interior designers. We decided to lead with acknowledging the importance of those designers' creative visions and show them how they can achieve that vision using 3M's architectural finishes to transform surfaces to look like materials that might otherwise not be available to them. We wove the journey of the designer going from inspiration to selection and execution throughout the 16 pages of the site. 

To visually support this story alongside owned imagery from 3M, we executed two photoshoots - one including moodboard-style flat lay imagery and artistically-styled product imagery - and one showing the experience of the architects and designers using the product to bring their vision to life.